FAQ

Questions before you connect anything

What you get, how the price is set, what access it needs, and what happens if the answer is not the one you hoped for.

FAQ

What do I actually get?

Two surfaces, one price. The report is the product: the first covers the year so far, month by month, and a new one arrives on the 3rd once the month has stopped moving. Nothing to operate to get it. The daily workspace comes with it, drawing every platform you have connected against your own order ledger, with contribution margin in dollars and every creative judged against your own account. The report decides what caused what. The workspace reports what each source said and claims nothing about cause, which is the reason the report exists.

I already have Meta's numbers and Shopify. Why isn't that enough?

Because they answer different questions and neither answers yours. Meta tells you which sales had a Meta ad involved. Shopify tells you what you sold. Neither can tell you which of those sales would have happened without the ad, and that's the one your budget turns on.

What if your number disagrees with Meta?

It will, and that isn't a claim to be more accurate. Meta answers its own question honestly. This answers a different one. So judge the reasoning rather than picking between two numbers on faith.

How do I know you're right?

Today you don't, and there's no pretending otherwise. There's no published accuracy record yet. What there is: reasoning you can read, a range instead of false precision, and a stated limit on every claim. A confident number nobody has ever checked against reality is the riskier buy, not the safer one.

Do I have to run tests or holdouts?

No, and we can't read one yet either. A clean holdout is the strongest evidence there is, and today nothing in the product takes one in. So the report says plainly that it's reading patterns rather than measuring a controlled result, and it caps its own confidence accordingly. If you have run a test, the reasoning is on the page and you can hold our answer against yours.

What if the answer is that my marketing isn't working?

Then that's the answer, and it beats a flattering one. Some months the honest read is that demand rose on its own, the promo did the work, and paid mostly reached people already coming. Most of your spend is probably doing real work. Some isn't. Better to know in July than next January.

What happens if it can't tell?

It says so. There's a permanent slot for "none of these explanations fit", and when that carries real weight the report states it plainly instead of forcing a number. Not being able to tell is an honest result.

What do you need access to?

Your store and your ad accounts, connected once at signup. The store connection also sets your price, read straight from your verified revenue. That's it.

Who writes it, and can I talk to them?

Nobody writes it. The reasoning is worked out from the evidence you connected and printed in full. There's no analyst in the path and nobody to book a call with. That's deliberate: there's nothing a call would add that the report doesn't already show.

Do I have to stop using anything?

No. Keep all of it. This reads across the tools you already pay for. It only exists because they're worth having and still disagree.

Can you tell me how to split budget across every channel at once?

No, and that won't be pretended. Recommendations are per channel: what to do about this one, given the evidence and your cash position. Allocating across everything simultaneously needs modelling that hasn't been built, so it isn't claimed.

How is pricing set?

By your trailing twelve-month store revenue, read from your connection, on a public table starting at $1,000 a month. No quote, no negotiation.

Still deciding

The fastest way past all of this is to read one. A full report, before you pay anything.

Read one before you decide anything.

Every channel, month by month: what each one claimed, and what the evidence actually supports.