Terms of service

These terms are between Incremental.ai LLC and the business using the service. By creating an account or connecting a platform, you accept them, and you confirm you are authorised to act for that business and to connect the accounts you connect.

The measurement disclaimer forms part of this agreement. You accept both at checkout, and we record which version of each you accepted and when. Where the two documents overlap, the disclaimer governs what the product measures and these terms govern everything else.

We read data from advertising, analytics and commerce platforms you connect, compare what each of them claims against evidence from the others, and produce a report estimating what your advertising actually caused.

The output is an estimate with stated uncertainty. It is not a guarantee, an audit opinion, or financial advice. We say so plainly on What we won’t claim, and nothing in these terms is meant to walk that back. Decisions about your budget remain yours.

You keep ownership of everything you connect. You grant us permission to process it in order to provide the service, and that permission ends when you disconnect or delete. How we handle it is set out in Privacy.

You are responsible for keeping your login secure and for what your teammates do under your account. Tell us promptly if you think someone has got in who should not have.

The platforms you connect have their own terms, and connecting them through us does not release you from those. If a platform withdraws or restricts our access to your data, we will tell you, and parts of your report may go quiet until it is restored. We would rather show you a gap than fill it with a guess.

Pricing is on the Pricing page. You choose monthly or annual when you subscribe, and the subscription renews until you cancel.

There is no minimum term. Monthly bills in advance and you can cancel at any time. Annual bills once for twelve months at 20% below the monthly rate, and renews annually.

We think annual is the honest way to buy this, and the discount is there to say so rather than to lock you in. Incrementality is measured across months, not weeks — the first report compares a month against the twelve behind it, and the reading gets sharper as your own results accumulate. A month is not long enough to judge what you are buying. But that is a reason to give you a better price for staying, not a reason to hold you.

Cancelling takes effect at the end of the period you have paid for, and you do not have to call anyone. We do not pro-rate partial periods in either direction.

Your price band is read from your own store, not negotiated: we compute your trailing twelve-month direct-to-consumer revenue from the commerce platform you connect, and that figure places you in one of the six published bands. You can see the figure, the window it was read over and the number of orders behind it before you pay.

Your band is re-read periodically as your revenue changes. If it moves — in either direction — we tell you first, and the new rate applies from your next renewal: never retroactively, never mid-period. A fall is applied the same way a rise is, without you having to notice or ask.

Prices exclude any sales, use or value-added tax, which we add where we are required to collect it.

Do not connect accounts you are not authorised to access, resell the service without a written agreement with us, attempt to breach the isolation between brands, or use the service to build a competing product. We may suspend an account doing any of these.

The service, its methodology and its software are ours. Your data, and the reports we produce about your business, are yours — use them however you like, internally or with your investors or your agency.

We aim to keep the service running and will not pretend it never breaks. We do not currently offer a contractual uptime guarantee, and we will not invent one on a page you are unlikely to enforce. If you need one, talk to us and we will write it into an agreement that means something.

The service is provided as is. To the extent the law allows, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement.

We are not liable for indirect, incidental or consequential damages, or for lost profits or lost revenue — including a commercial decision you made on the strength of a report. Our total liability in any twelve-month period is limited to what you paid us in that period. Nothing here excludes liability that cannot lawfully be excluded.

You can stop at any time by cancelling and, if you want, asking us to delete everything — see Deleting your data. We may end an account for a serious or repeated breach of these terms, or for non-payment, and we will give you notice and a chance to fix it first unless the breach makes that unreasonable.

After a subscription ends we keep your data for 90 days so you can come back or export what you need, then delete it. Ask us sooner and we will delete it sooner. Two things survive that deletion by design: the log of who accessed your data while it existed, and the receipt recording that the deletion happened. Both are evidence about access rather than your business data, and a deletion that erased its own proof could not be attested to afterwards.

Disconnecting a platform stops us reading it, but it does not revoke the permission you granted that platform’s own account. You can withdraw that in the platform’s settings at any time.

We may update these terms. If a change materially affects your rights we will email you at least 30 days before it takes effect, and continuing to use the service after that means you accept it.

These terms are governed by the laws of the State of New York, without regard to its conflict of laws rules, and the courts of New York County, New York have exclusive jurisdiction over any dispute.

Incremental.ai LLC is a New York limited liability company, registered with the New York State Department of State under DOS ID 7976997.

Incremental.ai LLC
New York, United States

Everything reaches us at support@getincremental.ai — including privacy, data access and deletion requests.

See also Privacy, Terms and Deleting your data.